ArticlesBlogger.com

The first part of your planning is to incorporate the 5 C’s landscape research before you start your online business or internet marketing. The 5 C’s are competitors, category, consumers, customers and company (your online company).

Do you do this? A lot of online businesses are launched without proper research. Yes, you may succeed even without doing research, but the probability of success is less than 10%. So why not incorporate proper research before launching your online business? This will help to increase the probability of success. Here are the top 5 steps in planning your internet marketing to make money online.

Step 1:
You need to do research on the 5 C’s. Find out what your competitors are doing, what are their strengths and weaknesses, or if there are any best practices that you can model on. Consumers are the potential online buyers of your products. Find out their likes and dislikes of your category of products. Customers are affiliate programs or joint ventures with others to sell more of your products.

What opportunities are there? Category is the niche that you are competing in. What are the rules to win in this niche? Finally, company means your online business. How do you constantly improve vs. competitors out there and new competitors in future?

Step 2:
Plan your marketing plan and strategies to succeed. Now that you know how your online business will stand in the current environment, the next step is to set goals, and actions to take to achieve those goals. Read more…

The Ezines and newsletters arena is getting more competitive nowadays especially in the internet marketing niche.

However, you can still win in this area via proper list building mechanics. The trick is to get more people to sign up so that you can build a list for other monetizing purposes such as selling e-courses or information products.

1) Send out a viral report to your subscribers, and then ask them to share the article or report with friends. Ensure that the content qualifies the report as viral, or with very high value add to the reader.

2) You can also try giving incentives your current subscribers to send out the articles. One example is to give away your e-book product to whoever can bring more than 30 new friends to the list within a month.

3) Instead of giving incentives, you can get even more participation with contests. Pitch your subscribers vs. each other on the rate of new friends added to the list. You can even put up a board that shows the daily ranking of achievements.

4) Give your ezine or newsletter a halo of mystery and exclusivity. Let your subscribers know that the maximum new members allowed is 100 for the entire year, and people will start scrambling for the subscription due to the perception of scarcity. Read more…

It really is not that difficult to start an ezine. You just need some basic tools such as an auto responder service, a good website, and of course, the content for regular newsletters.

1) For auto responders, you can use several popular ones such as getresponse, or even aweber. Google for them and you will find their home site. They are known to be reliable, but you will need to fork out regular fees to pay them for their services. These service providers allow you to send out automated messages to subscribers, create forms and track responses.

If you are adventurous and bold, try creating your own autoresponder. You can save some money in the process, which is especially important when you are first starting your online business. Frankly, it is not the path of least resistance to ezine building, so I will seriously recommend that you sign up with an online auto responder.

2) The second thing to setup is a proper website. This will help to make the opt in process easier. You can also utilize tools such as pay per click to direct users to your site. You can set up opt in forms on your website, together with a good landing and persuasion page. You can do copy writing next to the opt in form. Read more…