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The first part of your planning is to incorporate the 5 C’s landscape research before you start your online business or internet marketing. The 5 C’s are competitors, category, consumers, customers and company (your online company).

Do you do this? A lot of online businesses are launched without proper research. Yes, you may succeed even without doing research, but the probability of success is less than 10%. So why not incorporate proper research before launching your online business? This will help to increase the probability of success. Here are the top 5 steps in planning your internet marketing to make money online.

Step 1:
You need to do research on the 5 C’s. Find out what your competitors are doing, what are their strengths and weaknesses, or if there are any best practices that you can model on. Consumers are the potential online buyers of your products. Find out their likes and dislikes of your category of products. Customers are affiliate programs or joint ventures with others to sell more of your products.

What opportunities are there? Category is the niche that you are competing in. What are the rules to win in this niche? Finally, company means your online business. How do you constantly improve vs. competitors out there and new competitors in future?

Step 2:
Plan your marketing plan and strategies to succeed. Now that you know how your online business will stand in the current environment, the next step is to set goals, and actions to take to achieve those goals. Read more…

How to Exploit Internet Marketing For Making Money Online

Internet Marketing is marketing in the online world to make money online. Now more and more people are going online, and they are increasingly buying more products online as internet purchase gets safer with time. In the early 1990’s, internet marketing is more of information providing, rather than transactional.

It was more text based in the beginning, but with increasing bandwidth capability, now internet marketing can utilise different media of video, sound and pictures. This is certainly more persuasive, and the online business world took off with a boom. Some companies even do their start up solely as an internet company, abandoning the conventional brick and mortar model.

How do you leverage and exploit internet marketing for making money online? There are many forms of marketing.

The popular ones are pop up ads, pay per click such as that offered by Google, banner ads, search engine marketing, email marketing, setting up blogs and article marketing. This article is a form of article marketing. Different online marketing needs suit different types of businesses, so you need to pick one that is suitable for your business type. E.g. if you want quick and fast results, and have some spare cash to spare, then try using Google’s pay per click advertisement.
If budget is tight, then article marketing is a lower cost option. Read more…

The Ezines and newsletters arena is getting more competitive nowadays especially in the internet marketing niche.

However, you can still win in this area via proper list building mechanics. The trick is to get more people to sign up so that you can build a list for other monetizing purposes such as selling e-courses or information products.

1) Send out a viral report to your subscribers, and then ask them to share the article or report with friends. Ensure that the content qualifies the report as viral, or with very high value add to the reader.

2) You can also try giving incentives your current subscribers to send out the articles. One example is to give away your e-book product to whoever can bring more than 30 new friends to the list within a month.

3) Instead of giving incentives, you can get even more participation with contests. Pitch your subscribers vs. each other on the rate of new friends added to the list. You can even put up a board that shows the daily ranking of achievements.

4) Give your ezine or newsletter a halo of mystery and exclusivity. Let your subscribers know that the maximum new members allowed is 100 for the entire year, and people will start scrambling for the subscription due to the perception of scarcity. Read more…