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The Ezines and newsletters arena is getting more competitive nowadays especially in the internet marketing niche.

However, you can still win in this area via proper list building mechanics. The trick is to get more people to sign up so that you can build a list for other monetizing purposes such as selling e-courses or information products.

1) Send out a viral report to your subscribers, and then ask them to share the article or report with friends. Ensure that the content qualifies the report as viral, or with very high value add to the reader.

2) You can also try giving incentives your current subscribers to send out the articles. One example is to give away your e-book product to whoever can bring more than 30 new friends to the list within a month.

3) Instead of giving incentives, you can get even more participation with contests. Pitch your subscribers vs. each other on the rate of new friends added to the list. You can even put up a board that shows the daily ranking of achievements.

4) Give your ezine or newsletter a halo of mystery and exclusivity. Let your subscribers know that the maximum new members allowed is 100 for the entire year, and people will start scrambling for the subscription due to the perception of scarcity. Read more…

It really is not that difficult to start an ezine. You just need some basic tools such as an auto responder service, a good website, and of course, the content for regular newsletters.

1) For auto responders, you can use several popular ones such as getresponse, or even aweber. Google for them and you will find their home site. They are known to be reliable, but you will need to fork out regular fees to pay them for their services. These service providers allow you to send out automated messages to subscribers, create forms and track responses.

If you are adventurous and bold, try creating your own autoresponder. You can save some money in the process, which is especially important when you are first starting your online business. Frankly, it is not the path of least resistance to ezine building, so I will seriously recommend that you sign up with an online auto responder.

2) The second thing to setup is a proper website. This will help to make the opt in process easier. You can also utilize tools such as pay per click to direct users to your site. You can set up opt in forms on your website, together with a good landing and persuasion page. You can do copy writing next to the opt in form. Read more…

What is the top purpose of newsletters or ezine? To build lists that you can sell to later. Also do not forget that if you have a website already, you can maximize this by turning every page with list building mechanics. Here are the top 3 ways of doing so:

1) Increase opportunities for your readers to opt into your list. This can be done with sidebar opt in forms or even forms that appear at the top or bottom of page. You can experiment with the placement of your opt in box or form for optimal subscription. Offer a freebie such as free newsletters or ezines, or even one of your products. Another way is to use text links to transfer the readers to your sales page or landing page. Then from there, do the persuasion to get them to give you their email addresses in return for something of value.

2) You can also use JavaScript to create hover overs or fly ins. Yes, they look cute sometimes, but more often than not, they can be quite annoying especially when you are reading something of interests. Some of the variations include pop up pages, which is actually a moving part of the same page, not a separate page. So make sure when you use these tools, ensure that they are not that invasive. If they are too invasive, trust me, they will click the close page button faster than you can say ‘wait!’. Read more…