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The first part of your planning is to incorporate the 5 C’s landscape research before you start your online business or internet marketing. The 5 C’s are competitors, category, consumers, customers and company (your online company).

Do you do this? A lot of online businesses are launched without proper research. Yes, you may succeed even without doing research, but the probability of success is less than 10%. So why not incorporate proper research before launching your online business? This will help to increase the probability of success. Here are the top 5 steps in planning your internet marketing to make money online.

Step 1:
You need to do research on the 5 C’s. Find out what your competitors are doing, what are their strengths and weaknesses, or if there are any best practices that you can model on. Consumers are the potential online buyers of your products. Find out their likes and dislikes of your category of products. Customers are affiliate programs or joint ventures with others to sell more of your products.

What opportunities are there? Category is the niche that you are competing in. What are the rules to win in this niche? Finally, company means your online business. How do you constantly improve vs. competitors out there and new competitors in future?

Step 2:
Plan your marketing plan and strategies to succeed. Now that you know how your online business will stand in the current environment, the next step is to set goals, and actions to take to achieve those goals. Read more…

How to Exploit Internet Marketing For Making Money Online

Internet Marketing is marketing in the online world to make money online. Now more and more people are going online, and they are increasingly buying more products online as internet purchase gets safer with time. In the early 1990’s, internet marketing is more of information providing, rather than transactional.

It was more text based in the beginning, but with increasing bandwidth capability, now internet marketing can utilise different media of video, sound and pictures. This is certainly more persuasive, and the online business world took off with a boom. Some companies even do their start up solely as an internet company, abandoning the conventional brick and mortar model.

How do you leverage and exploit internet marketing for making money online? There are many forms of marketing.

The popular ones are pop up ads, pay per click such as that offered by Google, banner ads, search engine marketing, email marketing, setting up blogs and article marketing. This article is a form of article marketing. Different online marketing needs suit different types of businesses, so you need to pick one that is suitable for your business type. E.g. if you want quick and fast results, and have some spare cash to spare, then try using Google’s pay per click advertisement.
If budget is tight, then article marketing is a lower cost option. Read more…

Making money on the internet is not an easy task. In fact, it is so difficult a task that more than 97% of people who try their hand in it, end up leaving this industry without ever making a single sale, and a little bit more broke than before! There are thousands of e-book that teach people how to make money on the internet. There are also thousands of articles about money making tips and tricks. Despite all these, the failure rate in internet marketing is still really so high.

There are 2 main reasons why people fail in internet marketing. I try to explain those reasons in this article.

1- The first thing that makes the failure rate in internet marketing so high is the level of hype. There is so much hype around there internet. You will read every now and there on the internet who people can make thousands of dollars over night. Most new comers in this industry can’t distinguish the real deals from the fake, so they in most cases get caught in these highly hyped products. They usually be came disappointed because they don’t make the quick money the internet marketing gurus promised they would make after buying their products . Read more…