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There are several ways to build subscriber base for your ezine or newsletter. Some of them are easy and low cost, while some are more resource intensive and expensive. If you want to push yourself to the max, try all the methods that I have lined out in this article. Here are the top 4 ways to build ezine or newsletter subscriber base.

1)
Go to forums, especially those that are related to your niche. Sign up as a user in the forum, and start posting your posts to gain credibility first. After that, modify your signature that points to your ezine or newsletter, and entice them to sign up for it by telling them of testimonies or interesting articles published previously.

2)
Go to blogs, but not just any blogs. The blogs need to firstly be related to the niche that you are targeting. Secondly, to spend your time effectively, you need to ensure that these blogs are high traffic blogs, so that you get in contact with more online visitors. The easiest way is to post your comments to the blogs, and then add your ezine link to your signature. Read more…

It really is not that difficult to start an ezine. You just need some basic tools such as an auto responder service, a good website, and of course, the content for regular newsletters.

1) For auto responders, you can use several popular ones such as getresponse, or even aweber. Google for them and you will find their home site. They are known to be reliable, but you will need to fork out regular fees to pay them for their services. These service providers allow you to send out automated messages to subscribers, create forms and track responses.

If you are adventurous and bold, try creating your own autoresponder. You can save some money in the process, which is especially important when you are first starting your online business. Frankly, it is not the path of least resistance to ezine building, so I will seriously recommend that you sign up with an online auto responder.

2) The second thing to setup is a proper website. This will help to make the opt in process easier. You can also utilize tools such as pay per click to direct users to your site. You can set up opt in forms on your website, together with a good landing and persuasion page. You can do copy writing next to the opt in form. Read more…

What is the top purpose of newsletters or ezine? To build lists that you can sell to later. Also do not forget that if you have a website already, you can maximize this by turning every page with list building mechanics. Here are the top 3 ways of doing so:

1) Increase opportunities for your readers to opt into your list. This can be done with sidebar opt in forms or even forms that appear at the top or bottom of page. You can experiment with the placement of your opt in box or form for optimal subscription. Offer a freebie such as free newsletters or ezines, or even one of your products. Another way is to use text links to transfer the readers to your sales page or landing page. Then from there, do the persuasion to get them to give you their email addresses in return for something of value.

2) You can also use JavaScript to create hover overs or fly ins. Yes, they look cute sometimes, but more often than not, they can be quite annoying especially when you are reading something of interests. Some of the variations include pop up pages, which is actually a moving part of the same page, not a separate page. So make sure when you use these tools, ensure that they are not that invasive. If they are too invasive, trust me, they will click the close page button faster than you can say ‘wait!’. Read more…