What is the top purpose of newsletters or ezine? To build lists that you can sell to later. Also do not forget that if you have a website already, you can maximize this by turning every page with list building mechanics. Here are the top 3 ways of doing so:
1) Increase opportunities for your readers to opt into your list. This can be done with sidebar opt in forms or even forms that appear at the top or bottom of page. You can experiment with the placement of your opt in box or form for optimal subscription. Offer a freebie such as free newsletters or ezines, or even one of your products. Another way is to use text links to transfer the readers to your sales page or landing page. Then from there, do the persuasion to get them to give you their email addresses in return for something of value.
2) You can also use JavaScript to create hover overs or fly ins. Yes, they look cute sometimes, but more often than not, they can be quite annoying especially when you are reading something of interests. Some of the variations include pop up pages, which is actually a moving part of the same page, not a separate page. So make sure when you use these tools, ensure that they are not that invasive. If they are too invasive, trust me, they will click the close page button faster than you can say ‘wait!’.
3) Email forms is another form type that you can use. Especially if you use auto responder services such as getresponse or aweber, they often can provide you with template forms, such as squeeze forms and JavaScript forms.
What is the best tool for you to use? Experiment to find out which one is the best for you. You can mix and match to optimize and maximize your opt in rates. The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
About the Author:
Gab Chu has helped hundreds of Internet Marketers create wealth from their own online information product empire using strategies to better product creation, and traffic tactic, secrets and techniques. Get $19 worth of a F-R-E-E Report by visiting Trialed and Time-tested Informative Resources at http://loveformarketing.com/imsuccess/ http://ezinearticles.com/?Top-3-Ways-to-Turn-Every-Web-Page,-Ezine-Or-Newsletter-Into-a-List-Builder&id=2463540
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